The Programme prepares students to understand markets, customers and the activities involved in promoting and selling products and services. It develops practical skills in digital marketing, consumer behaviour, sales management, integrated marketing communication, international marketing and customer relationship management. The Programme enables learners to apply marketing principles to understand customer needs, build customer relationships, support sales and contribute to the achievement of organisational marketing objectives.

Graduates may pursue careers as:

• Marketing Assistant
• Marketing Officer
• Sales and Marketing Assistant
• Digital Marketing Assistant
• Sales Representative
• Customer Relations Assistant
• Marketing Coordinator
• Brand Promotion Assistant
• Market Research Assistant
• Marketing and Sales Officer

KCSE mean Grade of C- (minus) or C (plain) or one Principal Pass in 'A' Level or 4 credits or better in IGCSE or a graded certificate.

All prospective students who completed their high school education outside Kenya, except those holding IGCSE or GCE certificates, are required to have their qualifications aligned by the Kenya National Qualifications Authority (KNQA) before admission.

For more information on the alignment and validation of qualifications, visit KNQA – Alignment and Validation of Qualifications.